Skip to main content

Parisian Elegance – The Art of Decorating style

By France style No Comments

Paris is a city of beauty and sophistication, and Parisian Decorating style reflects that. Parisians have a knack for creating elegant and timeless interiors that are both stylish and comfortable.

The Art of Elegance

In the realm of Parisian decorating style, the art of elegance reigns supreme, infusing every corner of a Parisian home with an unmistakable aura of refinement. It is a craft that weaves together the most exquisite elements, transforming a mere living space into a sanctuary of timeless charm and sophisticated taste.

Meticulously selected furnishings are the cornerstone of this exquisite art form. Each piece is chosen with utmost care, reflecting the impeccable taste of the homeowner. From the plush velvet sofas that beckon with their luxurious embrace to the delicately crafted antique tables that stand as testaments to the past, every element harmonizes to create a symphony of elegance.

But it is not only the furniture that evokes this ineffable sense of grace; it is also the carefully curated art pieces adorning the walls that contribute to the masterpiece. Each painting, sculpture, or decorative piece has been thoughtfully selected, adding depth and character to the space. The art, like a grand conductor, orchestrates the visual journey throughout the home, guiding the eye to take in every detail.

Amidst the refined tapestry of the decor, a clever interplay of neutral color palettes and subtle pops of color emerges. The canvas is set in soothing tones, creating a serene backdrop against which the vibrant accents shine like precious gemstones. A pop of deep sapphire or a stroke of rich emerald on a decorative pillow, or perhaps an artful vase brimming with fresh flowers in a striking hue, add moments of visual delight, elevating the understated ambiance to captivating heights.

Within this carefully crafted space, a harmonious symphony of design elements dances with natural light. Windows draped in diaphanous fabrics allow the sun’s golden rays to cascade gracefully into the room, creating an ethereal glow. The interplay of light and shadow adds depth to the decor, revealing its ever-changing beauty throughout the day.

Such is the mastery of the Parisian decorating style—the ability to create an ambiance of understated grandeur that evokes both a sense of history and a modern flair. It is a delicate balance, achieved through a keen understanding of design principles and a reverence for the legacy of timeless aesthetics.

In the heart of Parisian elegance, every element plays a vital role, converging into a sumptuous composition that resonates with the soul. It is a celebration of artistry, an ode to craftsmanship, and a testament to the allure of sophistication.

The Key Elements

The key elements of Parisian decorating style include:

  • Simple lines and classic shapes: Parisians favor simple lines and classic shapes in their interiors. This creates a sense of elegance and sophistication that never goes out of style.
  • Natural materials: Parisians love the beauty of natural materials, such as wood, stone, and marble. These materials add warmth and character to any interior.
  • Neutral colors: Parisians often use neutral colors in their interiors, such as white, beige, and gray. These colors create a sense of calm and serenity, which is perfect for the hustle and bustle of city life.
  • Bold accents: Parisians don’t shy away from bold accents in their interiors. These accents can be anything from a colorful painting to a statement piece of furniture. They add a touch of personality and style to any space.
  • Flowers and plants: Parisians love to bring the outdoors in, so they often incorporate flowers and plants into their interiors. This adds a touch of freshness and vitality to any space.

How to Create a Parisian-Inspired Interior

If you’re looking to create a Parisian-inspired interior, here are a few tips:

  • Start with a neutral color palette 

The color palette is one of the most important decisions that an interior designer makes. The colors chosen will set the tone for the entire space and can make or break the overall look.This will provide a foundation for your décor and make it easy to add pops of color throughout the space.

A neutral color palette is a great option for those who want a timeless and versatile look. Neutral colors are easy to customize and can be used to create a variety of different moods and atmospheres. They also make the space feel larger and more inviting.

Benefits of Using a Neutral Color Palette

  • Timelessness and versatility: Neutral colors will never go out of style, so you can be sure that your décor will look good for years to come. They are also easy to customize, so you can easily change the look of the space by adding pops of color.
  • Space-expanding effect: Neutral colors tend to recede into the background, which can make a small space feel larger. This is especially beneficial in apartments or condos, where space is often limited.
  • Ease of living: Neutral colors are not as demanding as bright colors, so they are easy to live with on a daily basis. They do not clash with other colors or patterns, and they are not as likely to fade or become discolored over time.

How to Choose a Neutral Color Palette

When choosing a neutral color palette, there are a few things to keep in mind:

  • The overall style of the home: The neutral color palette should complement the overall style of the home. For example, a traditional home might benefit from a palette of white, gray, and black, while a modern home might benefit from a palette of off-white, beige, and brown.
  • The natural light in the home: The neutral color palette should also be chosen in accordance with the natural light in the home. If the home gets a lot of natural light, lighter neutral colors can be used. If the home does not get a lot of natural light, darker neutral colors can be used to create a more inviting atmosphere.
  • Personal preferences: Ultimately, the neutral color palette should be chosen based on personal preferences. What colors do you find calming and relaxing? What colors make you feel happy and energized? Choose neutral colors that you love and that will make you feel good in your home.

Popular Neutral Color Palettes

  • White, gray, and black: This is a classic and timeless palette that is perfect for any style of home. It is also a versatile palette that can be used to create a variety of different moods and atmospheres.
  • Off-white, beige, and brown: This is a warm and inviting palette that is perfect for creating a cozy and comfortable space. It is also a versatile palette that can be used to create a variety of different moods and atmospheres.
  • Tan, greige, and ivory: This is a sophisticated and elegant palette that is perfect for creating a luxurious and refined space. It is also a versatile palette that can be used to create a variety of different moods and atmospheres.

Adding Pops of Color

Once you have chosen your neutral color palette, you can start adding pops of color throughout the space. Pops of color can be added in a variety of ways, such as through furniture, accessories, artwork, and flowers.

When choosing pops of color, it is important to choose colors that complement your neutral palette. You can also use color psychology to choose colors that will create a specific mood or atmosphere in the space.

For example, if you want to create a calming and relaxing space, you might choose blues, greens, or lavenders. If you want to create an energetic and energizing space, you might choose oranges, yellows, or reds.

  • Use natural materials

In Parisian interiors, natural materials are essential. Wood, stone, and marble are all great choices for creating a sense of timeless elegance. These materials are not only beautiful, but they are also durable and long-lasting.

Wood: Wood is a versatile material that can be used in a variety of ways. It can be used to create furniture, flooring, and even walls. In a Parisian-inspired interior, wood should be used in its natural state, with minimal processing. This will help to create a sense of warmth and sophistication. For example, a wooden floor made of oak or walnut would be a classic choice for a Parisian-inspired interior.

Wooden floor in Parisian-inspired interior

Wooden floor in Parisian-inspired interior

Stone: Stone is another durable and elegant material that is perfect for Parisian-inspired interiors. Stone can be used to create countertops, fireplaces, and even floors. When choosing stone for a Parisian-inspired interior, it is important to choose a stone that has a natural, unpolished finish. This will help to create a sense of understated luxury. For example, a marble countertop or a limestone fireplace would be a luxurious addition to a Parisian-inspired interior.

Stone countertop in Parisian-inspired

Stone countertop in Parisian-inspired  interior

Marble: Marble is a luxurious material that is often associated with wealth and sophistication. In a Parisian-inspired interior, marble can be used to create countertops, fireplaces, and even bathtubs. When choosing marble for a Parisian-inspired interior, it is important to choose a marble that has a light, neutral color. This will help to create a sense of calm and tranquility. For example, a white marble bathtub would be a stunning focal point in a Parisian-inspired bathroom.

Marble bathtub in Parisian-inspired interior

Marble bathtub in Parisian-inspired interior

By using natural materials, you can create a Parisian-inspired interior that is both elegant and timeless. These materials will help to create a sense of warmth, sophistication, and luxury in your home.

  • Don’t be afraid to add bold accents

When decorating your home, it’s important to create a space that reflects your personality. One way to do this is to add bold accents. A colorful painting, a statement piece of furniture, or a unique rug can all add a touch of personality to your space.

When choosing bold accents, it’s important to consider the overall style of your home. For example, if you have a traditional home, you might want to choose a bold accent that is still classic and elegant. On the other hand, if you have a more modern home, you might want to choose a bold accent that is more contemporary and edgy.

No matter what style of home you have, there are a few things to keep in mind when choosing bold accents. First, make sure that the accent is something that you truly love. This is because bold accents can be quite eye-catching, so you want to make sure that you’re not going to tire of them. Second, make sure that the accent is proportionate to the size of your space. If you have a small space, you don’t want to choose an accent that is too large or overwhelming. Finally, make sure that the accent complements the other elements in your space. You don’t want it to clash with your furniture or other decor.

If you’re looking for some inspiration for bold accents, here are a few ideas:

Colorful paintings: A colorful painting is a great way to add a pop of color to your space. Choose a painting that has a color scheme that you love, and make sure that it’s the right size for your space.

Statement pieces of furniture: A statement piece of furniture is a great way to make a bold statement in your space. This could be a piece of furniture that is a unique shape, a bold color, or made from a rare material.

Unique rugs: A unique rug can add a touch of personality to your space. Choose a rug that has a pattern or design that you love, and make sure that it’s the right size for your space.

With a little bit of planning, you can add bold accents to your space that will reflect your personality and make your home feel truly unique.

  • Bring the outdoors in

Flowers and plants are a great way to add a touch of freshness and vitality to any interior. They can also help to improve air quality, reduce stress, and boost creativity.

When choosing flowers and plants for your home, it is important to consider the size of your space, the amount of light it receives, and your personal preferences. If you have a small space, you may want to choose small, tabletop plants or flowers. If you have a lot of light, you may want to choose plants that thrive in bright conditions, such as succulents or cacti. If you have a more specific aesthetic, you can find plants that match your style, such as lush ferns or air plants.

No matter what your needs or preferences are, there is sure to be a plant or flower that is perfect for your home. With a little care and attention, these living elements can bring the outdoors in and create a more inviting and relaxing space.

Here are a few tips for bringing the outdoors in:

  • Choose plants that are native to your climate. This will help them to thrive in your home’s environment.
  • Place plants in areas where they will receive the right amount of light. Most plants need at least six hours of sunlight per day.
  • Water plants regularly, but don’t overwater them. The amount of water they need will vary depending on the type of plant.
  • Fertilize plants regularly to help them grow and thrive.
  • Prune plants as needed to keep them healthy and looking their best.

With a little care and attention, you can bring the outdoors in and create a more inviting and relaxing space in your home.


The Parisian decorating style is a celebration of elegance, artistic expression, and joie de vivre. Its ability to seamlessly blend old-world charm with contemporary flair sets it apart as an enduring source of inspiration for interior design enthusiasts worldwide. From the magnificent architectural details to the carefully chosen art pieces, Parisian decor continues to enchant and elevate spirits, capturing the essence of refined living that has made Paris the cultural icon it is today. So, step into this captivating world of allure, and embrace the art of Parisian decorating style in your own home, where every day is a celebration of elegance and beauty.

The 10 Best Luxury Hotels in Paris for an Exceptional Wellness Experience Guaranteed!

The 10 Best Quintessentially Provençal Gifts Guide – A Luxurious and Sophisicated Selection

By art of life, France style No Comments

Provence is a region in southeastern France that is known for its beauty, its history, and its culture. It is also a region that is renowned for its craftsmanship and its attention to detail. As a result, Provence is a great place to find unique and special gifts that are sure to impress.

But with so many wonderful options to choose from, it can be difficult to know where to start. That’s why I’ve put together this gift guide, which features some of the most quintessential gifts that Provence has to offer.

The 10 Best Quintessential Provence Gifts


Ceramics hold a special place in the heart of Provence, where the art of pottery-making has been woven into the fabric of the region’s cultural heritage for centuries. From the sun-drenched hillsides to the charming villages, the craftsmanship of talented potters can be seen in every handcrafted piece. The art of working with clay and transforming it into beautiful and functional objects is a time-honored tradition that continues to thrive in Provence today.

When you delve into the world of Provençal ceramics, you’ll discover a mesmerizing array of handcrafted treasures, each telling a story of the region’s rich history and vibrant culture. Seek out pieces that are lovingly shaped by skilled artisans, whose hands have honed their craft over generations. The beauty of Provençal ceramics lies not only in their artistic designs but also in the passion and dedication poured into each creation.

  • A hand-painted ceramic vase by Atelier 11. This stunning vase is made from the finest quality clay and is decorated with a hand-painted design of Provençal flowers. It is the perfect addition to any home décor
Hand-painted ceramic vase by Atelier 11

Hand-painted ceramic vase by Atelier 11

  • A set of ceramic coasters by Terre d’Oc. These coasters are made from the finest quality terracotta and are decorated with a traditional Provençal motif. They are the perfect way to protect your furniture from hot dishes and drinks.
set of ceramic coasters by Terre d'Oc

Set of ceramic coasters by Terre d’Oc

Leather Goods

In the heart of Provence, where time-honored traditions meet artisanal expertise, a world of exquisite leather goods unfolds. Renowned for its commitment to craftsmanship and the use of the finest quality leather, this enchanting region offers a wide array of meticulously handcrafted pieces that exude both elegance and functionality.

As you explore the bustling markets and quaint boutiques of Provence, you’ll be captivated by the timeless allure of their leather goods. From sumptuous handbags to stylish belts and accessories, each item is a testament to the skill and passion of the craftsmen who create them.

  • A leather handbag by Cire Trudon. This handbag is made from the finest quality leather and is hand-stitched in Provence. It is the perfect way to carry all of your essentials in style.
Leather handbag by Cire Trudon

Leather handbag by Cire Trudon

  • A pair of leather sandals by Roger Vivier. These sandals are made from the finest quality leather and are hand-crafted in Provence. They are the perfect way to add a touch of luxury to your summer wardrobe.
Leather sandals by Roger Vivier 法式风情 法国研学 法国游学

Leather sandals by Roger Vivier


In the picturesque realm of Provence, textiles weave a captivating tapestry of colors and artistry, mirroring the region’s boundless beauty. From the sunlit fields of lavender to the azure hues of the Mediterranean Sea, every thread in these fabrics tells a tale of nature’s resplendence. Embracing the spirit of the land, the textiles of Provence serve as a canvas for the artisan’s imagination, infusing homes with the warmth of the Mediterranean sun.

As you explore the realm of Provencal textiles, prepare to be mesmerized by the skillful weaving of natural fibers. Each piece is a testament to the time-honored craftsmanship of skilled artisans, who pour their hearts into creating a symphony of colors. Woven fabrics, adorned with intricate patterns reminiscent of wildflowers dancing in the meadows, bring the essence of Provence indoors. Their vibrant hues sing harmoniously, resonating with the splendor of the region’s landscape.

Beyond the aesthetics, each textile in Provence holds a deeper meaning – a connection to the land, its history, and the spirit of its people. The vibrant colors echo the joie de vivre of Provencal life, inspiring you to embrace the beauty in every moment. These textiles are more than mere decorations; they are an invitation to infuse your life with the richness of the region’s culture and find joy in the simple pleasures.

  • A silk scarf by Hermès. This scarf is made from the finest quality silk and is hand-woven in Provence. It is the perfect way to add a touch of luxury to your wardrobe.
Silk scarf by Hermès

Silk scarf by Hermès

  • A wool rug by Pierre Frey. This rug is made from the finest quality wool and is hand-knotted in Provence. It is the perfect way to add a touch of warmth and sophistication to your home décor.
Wool rug by Pierre Frey

Wool rug by Pierre Frey


Provence is home to the world-famous perfumeries of Grasse, and there are many opportunities to sample and purchase fine fragrances. Look for perfumes that are made with essential oils from the region’s flowers and herbs.

As you wander through the cobbled streets of this enchanting town, you’ll find yourself immersed in a symphony of scents, each one more captivating than the last. Perfume houses, with their history rooted in generations of master perfumers, stand as testaments to the timeless pursuit of creating olfactory masterpieces.

  • A bottle of perfume by Fragonard. This perfume is made with essential oils from the region’s flowers and herbs. It is the perfect way to capture the essence of Provence.
Bottle of perfume by Fragonard

Bottle of perfume by Fragonard

  • A gift set of essential oils by L’Occitane. This gift set includes a selection of essential oils from the region, such as lavender, rosemary, and thyme. It is the perfect way to bring the scent of Provence into your home.
Gift set of essential oils by L'Occitane

Gift set of essential oils by L’Occitane

Food and Wine

The food and wine of Provence are a testament to the region’s rich history and culture. From the humble olive to the luxurious truffle, each ingredient is imbued with the flavors of the sun-kissed Mediterranean coast. When you give a gift of food or wine from Provence, you are giving a gift of the region’s soul. There are many delicious and unique gifts to be found in the region’s markets and shops. Look for bottles of local wine, jars of tapenade, and boxes of pralines.

Provence’s culinary gifts are not just delectable treats,they are an inspiration to savor life’s simple pleasures and cherish the beauty of shared moments. As you delight in the flavors of the region, let them serve as a reminder to savor each experience and to relish the company of loved ones. Just as the winemakers, olive growers, and confectioners pour their heart into their creations, may you infuse your daily endeavors with the same passion and dedication.

In a world that often rushes by in a blur, Provencal cuisine invites us to slow down and savor each nuance of flavor and each moment of togetherness. Let the culinary symphony of Provence be a source of inspiration, reminding us to savor each taste, celebrate each gathering, and find beauty in the simplest of pleasures.

  • A bottle of rosé wine from Bandol. This rosé wine is made from grapes grown in the Bandol region of Provence. It is the perfect wine to enjoy on a summer day.
Bottle of rosé wine from Bandol

Bottle of rosé wine from Bandol

  • A bottle of locally produced olive oil. Provence is home to some of the world’s finest olive groves, and the olive oil produced here is renowned for its flavor and quality. A bottle of olive oil from Provence is a delicious and versatile gift that can be used for cooking, dressing salads, or dipping bread.
Bottle of locally produced olive oil 法式风情 法国研学 法国游学

Bottle of locally produced olive oil

Other Provence Gifts Ideas

Home Décor

Provence is known for its simple yet elegant style, and this is reflected in the region’s home décor. Look for pieces that are made from natural materials, such as wood, stone, and terracotta.

Painting or sculpture by a Provençal artist

Painting or sculpture by a Provençal artist


There are many wonderful books about Provence, from cookbooks to history books to novels. A book about Provence is a great way to learn more about the region and its culture.Some of our favorites include “A Year in Provence” by Peter Mayle.

A Year in Provence by Peter Mayle

A Year in Provence by Peter Mayle


There are many talented jewelers working in Provence, and there are many beautiful pieces of jewelry to choose from. Look for pieces that are made with traditional Provençal motifs, such as the fleur de lys.

Custom-made piece of jewelry 法式风情 法国研学 法国游学

Custom-made piece of jewelry

Gift Certificates

If you’re not sure what to get, a gift certificate to a Provençal restaurant or winery is always a safe bet. This way, the recipient can choose something that they really want.

Our opinion

The gifts of Provence are a celebration of the region’s artistry, tradition, and natural splendor. Each item tells a story, enriching the lives of both giver and receiver. Whether it’s the soothing scent of lavender, the masterful pottery, or the exquisite taste of olive oil, Provencal treasures convey a sense of timeless beauty that transcends borders and touches the soul. Embrace the spirit of Provence and share its precious gifts with your loved ones, elevating their spirits and spreading joy in every thoughtful gesture.

These are just a few of the many wonderful gifts that Provence has to offer. Whether you are looking for something for a special occasion or simply a souvenir to remember your trip, you are sure to find something to your liking in this beautiful region.

I hope this gift guide has inspired you to find the perfect gift for someone special. After all, there’s nothing quite like a gift from Provence to say “I care.”

No matter what you choose, a gift from Provence is sure to be a hit. So next time you’re looking for a special gift, be sure to consider something from this beautiful region.

Château Mouton Rothschild – A Family Travel Guide to the Enchanting World of Fine Wine

20 Everyday Products Transformed with Creative Brilliance by Kazuya Ishikawa

By Creative Sweet No Comments

Prepare to be amazed as Japanese designer Kazuya Ishikawa takes the ordinary objects of our daily lives and turns them into extraordinary sources of fun and inspiration. With his boundless imagination, Ishikawa challenges the conventional uses of items like erasers, packaging seals, bookmarks, and soaps, breathing new life into these seemingly mundane accessories.

While we often overlook these everyday objects, perceiving them as unremarkable, this creative genius envisions fictional products that are guaranteed to change our perspective. Just imagine a soap that starts as a goat but transforms into a sheep once lathered, or quirky bookmarks that pay homage to famous Japanese shop signs. And how about a detachable pizza box that serves as an individual slice holder? Or a toothbrush shaped like a porcupine? Even a wooden popsicle stick that reveals a dinosaur once enjoyed.

In short, Ishikawa’s ingenious reinterpretations of these products are both whimsical and amusing, bound to bring a smile to your face. We’ve curated a delightful selection for you to explore, but don’t stop there! Head over to Kazuya Ishikawa’s Twitter account, where he has already captivated over 56,000 enthusiasts, generating thousands of interactions with each tweet.

This original initiative is reminiscent of Mostafa Azzam’s collection of 50 brands transformed into remarkable and surprising objects. Both creators have masterfully tapped into the power of creativity, reminding us of the endless possibilities hidden within the everyday items we often take for granted.

So, let Kazuya Ishikawa’s imaginative genius inspire you to see the world with fresh eyes and embrace the extraordinary potential that lies within the simplest of things. Get ready to embark on a whimsical journey where creativity knows no bounds.

Creative Brilliance by Kazuya IshikawaCreative Brilliance by Kazuya IshikawaCreative Brilliance by Kazuya Ishikawa

The Power of Creativity to Transform Everyday Products

Have you ever looked at an everyday object and thought, “I could do something more with this”? If so, you’re not alone. Many people have found that they can transform everyday products into something new and creative with a little bit of imagination.

There are endless possibilities when it comes to transforming everyday products with creativity. You can use your creativity to make everyday products more functional, more beautiful, or even more meaningful. For example, you could:

  • Turn an old shoebox into a storage container for your craft supplies.
  • Use a piece of driftwood to create a unique piece of home décor.
  • Upcycle old clothing into new garments or accessories.
  • Repurpose empty bottles into planters or candle holders.

The possibilities are endless! So next time you see an everyday object, don’t just throw it away. Take a moment to think about how you could transform it into something new and creative. You might be surprised at what you can come up with.

Here are some tips for transforming everyday products with creativity:

  • Start by brainstorming ideas. What could you do with this object to make it more functional, more beautiful, or more meaningful?
  • Don’t be afraid to experiment. There’s no right or wrong way to transform an everyday product. The most important thing is to have fun and be creative.
  • Use your imagination. The possibilities are endless when it comes to transforming everyday products with creativity. So don’t be afraid to think outside the box.
  • Have fun! The most important thing is to enjoy the process of transforming everyday products with creativity. So relax, have fun, and see what you can come up with.

So what are you waiting for? Start transforming your everyday products with creativity today! You might be surprised at what you can create.

Marketing ideas

Here are some innovative marketing ideas inspired by the creative Kazuya Ishikawa above to enhance your brand’s identity:

  • Collaborate with Artists: Partner with talented artists to create limited-edition product designs that transform everyday items into unique works of art. This collaboration will not only add an element of exclusivity to your brand but also attract art enthusiasts and collectors.
  • Interactive Social Media Campaign: Launch an interactive social media campaign where followers can share their own creative twists on everyday products. Encourage them to use your brand’s identity in their designs and provide a platform for showcasing the most innovative submissions. This will generate user-generated content, increase engagement, and strengthen brand loyalty.
  • Pop-up Experiences: Create pop-up experiences in trendy locations where visitors can engage with your brand’s transformed products firsthand. Set up interactive installations, workshops, or even a gallery showcasing the imaginative designs. Encourage visitors to share their experiences on social media, generating buzz and curiosity around your brand.
  • Influencer Partnerships: Collaborate with influencers who align with your brand’s values and target audience. Have them showcase how they incorporate your transformed products into their daily lives, highlighting the fun and creative aspects. This will help increase brand visibility and reach a wider audience through authentic endorsements.
  • Content Marketing: Develop engaging content, such as blog articles, videos, or podcasts, that explores the concept of transforming everyday objects with creativity. Share stories behind the design process, interview artists and designers, and provide DIY tips for your audience to experiment with their own creative ideas. Position your brand as a source of inspiration and innovation.
  • Interactive Packaging: Incorporate elements of surprise and interactivity into your product packaging. Consider using designs that transform or reveal hidden features when opened, adding an extra layer of excitement and delight for customers. Encourage them to share their unboxing experiences on social media, leveraging the power of user-generated content.
  • Cause-Related Marketing: Connect your brand’s transformed products to a cause or social issue. For example, design a limited-edition product where a portion of the proceeds goes towards supporting environmental initiatives or promoting creativity in schools. This will not only create a positive brand image but also attract socially conscious consumers.

These ideas should align with your brand’s values and target audience. By leveraging creativity, interactivity, and storytelling, you can create a memorable brand experience that sets you apart from competitors and establishes a strong brand identity.

The Lean Startup summary – A Practical Guide for Building a Successful Business

USA: IKEA organizes a girl’s birthday in store (and it’s adorable)

By Uncategorized No Comments

While Swedish furniture giant IKEA is known for making you walk away with everything you didn’t think you needed before setting foot there, well it seems it has a new string to its bow by improvising birthday party organizer.

It is on TikTok that the mother of the main 3-year-old interested party, whose name is Lucy, unveiled this initiative as unusual as it is adorable. The little girl is such a fan of the furniture store that her mother decided to please her by organizing a surprise birthday party at the IKEA store in Tampa, Florida (USA).

Specially dressed for the occasion, the adorable little girl was dressed in blue and yellow, the brand’s emblematic colors while a store employee waited for her at the entrance to give her her name badge. She then went to a fully decorated room where all her friends were waiting for her, also dressed accordingly.

And what would a birthday be without entertainment? All the guests and the star of the day then embarked on a treasure hunt on the shelves of the store, before everyone came together to taste the cake. At the end of the day, the children left with gift bags filled with toys while their parents were treated to gift cards to spend in the store.

The perfect opportunity to (re)share this idea ofIKEA who had recruited all the customers who wore a yellow t-shirt for a day.

In just a month, the video recap of this sweet moment that was shared by Lucy’s mother on her TikTok account has almost 1 million views. In addition to having put stars in the eyes of this little girl, IKEA is offering a nice communication boost with this original operation which suggests that it feels like home. Moreover, many adults did not fail to react after seeing the video not without a hint of jealousy.

Credits: @cyaatia
Credits: @cyaatia

Credits: @cyaatia
Credits: @cyaatia
Credits: @cyaatia
Credits: @cyaatia

Introducing melon-lemon: the unusual new hybrid fruit from a Japanese company

By Uncategorized No Comments

If you thought you were an expert in fruits and vegetables, this new species should give you a hard time. And for good reason, the Japanese horticultural company Suntory Flowars has presented a new fruit whose taste and bitterness are not so foreign to you.

No exotic or particular name in sight, but simply the name “lemon melon” and this for a very simple reason: it is round and sweet like a melon and acid like a lemon. In appearance, the fruit strangely resembles the shape of Spanish melons, especially with its entirely white interior.

To create this new fruit, the Japanese company looked at the different kinds of melons in the world. For five years, she will have conducted many experiments by mixing it with lemon until obtaining the ideal taste. Few farmers have had the opportunity to cultivate lemon melon to the point that they are limited to only five in the city of Furano in Hokkaido, an island located in the north of Japan.

This year was the first in which farmers were able to officially sell them and are hoping for a successful harvest of 3800 lemon melons which will then be sold in supermarkets in Sapporo until the end of August at an estimated price of 20 euros.

And to continue with the unusual dishes straight from Japan, remember this pastry shop girl who unveiled a birthday cake… made of sushi.

Credits: Suntory Flowers
Credits: Suntory Flowers

Credits: Suntory Flowers
Credits: Suntory Flowers
Credits: Suntory Flowers

This genius built a 100% functional clock only in LEGO

By Uncategorized No Comments

That it is not our satisfaction when we complete a LEGO construction. But some creatives do not hesitate to take it to the next level by embarking on totally unusual constructions like the expert in the field, the creative behind the YouTube channel, Akiyuki Brick Channel.

Indeed, the latter built a real functional wall clock a few months ago using only LEGO parts. For this, he first assembled the clock before adding a rack system to illustrate the seconds and a chain to advance the minute hand.

Thanks to this process, the clock is truly functional and is able to display the exact time. Only downside: the process remains relatively noisy… If you want to see more about the creative process and why not start your turn, the creative revealed it in a video posted on his Youtube channel which has more than 2.2 million views.

And to continue with equally crazy projects, remember a few weeks ago, LEGO unveiled a life-size replica of the Ferrari Monza SP1.

Absurd goals to denounce gender inequalities in football

By Uncategorized No Comments

With the start of the Women’s World Cup in Australia and New Zealand this summer approaching, the competition’s official brand partners are stepping up their efforts to highlight the teams they support. Recently, it was the banking group ING which unveiled an unusual campaign to denounce the inequalities that persist in football.

Initiated with the agency TBWA\NEBOKO, the operation entitled “Objectives for equal opportunities” aims to illustrate the inequalities faced by Dutch female players in an original and creative way. For this, ING has designed football field goals with more than singular shapes but which do not deter players from confronting them (successfully).

The atypical forms of these goals are, in fact, a metaphor for the challenges that female players must constantly overcome in order to be considered in the same way as their male counterparts. And as surprising as it may seem, the goals were actually used during a demonstration match between two mixed teams against Dutch content creators on June 28th.

With this initiative, ING hopes to draw more attention to the Dutch women’s team and eventually overcome its differences between teams of opposite sexes. This observation is also shared by many people, as revealed by a recent study carried out by the banking institution, which showed that 80% of those questioned believed that the women’s teams deserved better media coverage.

The perfect opportunity to (re)share you Orange’s malignant ideaofficial partner of the French women’s team, to break down the prejudices associated with women’s football.

Credits: ING
Credits: ING

Colonel Sanders of KFC invites himself in the video game Street Fighter 6

By Uncategorized No Comments

In addition to being the origin of the KFC fast food chain in 1952, Colonel Harland Sanders has since become the logo and official figure of the brand. Always eager to surf the trends, KFC has just announced that its famous colonel will make his debut among the characters of the video game Street Fighter 6.

For three decades, the excitement around the Street Fighter video game franchise has grown steadily. The last and sixth part of the series has sold more than two million copies worldwide in just one month. If the mechanics of the game remain the same, its developer Capcom has made sure to bring something new to each new edition to keep fight fans in suspense with, for example, the possibility of creating personalized characters.

This feature did not escape KFC Canada, which simply decided to create a character in the likeness of Colonel Sanders in collaboration with the Courage agency. He then sports his legendary white locks, black-rimmed glasses, a small beard but still traded his apron for a more suitable outfit.

Until August 31, players will be able to fight with the Colonel thanks to the code “WFFCHCV5A”. They are also invited to share their successes via social networks to try to win gift cards to spend in Canadian restaurants. An offbeat marketing initiative that allows KFC to reach a target audience by engaging with their interests.

And to continue with the shifted operations carried out by KFC, remember the Thai franchise had unveiled incense sticks scent… fried chicken.

Credit: KFC

Credit: KFC

With an AI, it represents the national superheroes of different countries

By Uncategorized No Comments

Unless you have kept (very) far from the networks and all sources of information in recent months, you could not miss Midjourney, an image generator that arouses as much passion as controversy. And of course, you are now undoubtedly familiar with ChatGPT, the powerful conversational generator capable of writing texts or lines of code, studying statistical data and much more.

A user known as /marehori on Reddit had fun combining the functionalities of several of these services for an amazing project: to illustrate what the national superheroes of each country would look like.

He asked ChatGPT to describe the outfits that a national superhero would wear depending on the country, then challenged Midjourney to represent the different descriptions obtained.

It is in this way that Italy is illustrated with a character made of bolognese, Japan with a man who seems to have come straight out of a video game, Brazil with a costume inspired by the Rio carnival or even France with his emblematic Eiffel Tower and a man with a style visibly inspired by the adventures of Arsène Lupin.

As very often with artificial intelligence, stereotypes are indeed there for many countries and even more globally by the fact that software has not been able to represent women as superheroines. However, there is no denying the quality of the images and their precision.

A project that makes us noticeably think of that of another Internet user who had represented thestereotypical inhabitant of 22 European countries with an AI.


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori


Credits: /marehori

Saudi Arabia

Credits: /marehori

South Africa

Credits: /marehori

South Korea

Credits: /marehori


Credits: /marehori

United Kingdom

Credits: /marehori

This creative and shock awareness must be seen by all parents

By Uncategorized No Comments

Social networks are now an integral part of our lives and many of us are used to sharing portraits of our loved ones, sometimes very young. Unfortunately, the protection of this data still leaves something to be desired and, as shown by a recent study by the Telegraph, a child aged around 5 years old alone would count no less than 1,500 images of himself on the networks, exposing him to dangers. often unsuspected.

So to recall the importance of protecting children and not exposing them without their consent, the telecommunications company Deutsche Telekom has just unveiled a creative and moving awareness campaign carried out with the agency adam&eveDDB which must absolutely be seen by all parents.

It thus stages two parents going to the cinema and who, in their private circle, do not hesitate to share the moments of life with their daughter Ella. But the latter will finally discover on the screen, an older version of their daughter created using the deepfake which will send them a poignant message.

This initiative worthy of the greatest scenarios of Black Mirror is however beautiful and very real. If our actions seem harmless to us, they could have a considerable impact on the existence of our children without our suspecting it, in particular with the rise in power of artificial intelligence which has already deceived Internet users on several occasions.