dining fashion.


The LVMH group’s online shopping platform will inaugurate an ephemeral pastry shop in December. On the program: culinary creations signed by chef Tal Spiegel and inspired by fashion items.

Fendi, Valentino and Burberry sweets.

From dressing to plate. As the end of year celebrations approach, the e-retailer 24S launched in 2017 by Éric Goguey has teamed up with chef Tal Spiegel, a pastry chef and designer at the head of Desserted in Paris and author of several books. Together, the two actors will open a brand described as the “first ephemeral fashion pastry shop in Paris”.

Tal Spiegel has imagined seven sweet creations directly inspired by iconic fashion pieces, available on the shopping platform. Pastries in fruity or chocolate versions that will integrate the ephemeral establishment from December 7 to 14, in the heart of the fourth arrondissement of the capital. First Bag model from Fendi with mousse and pistachio brown meringue, Reissue vinyl skirt from Courrèges with crunchy almonds and lemon mousse, Balmain 6-button jacket with raspberry financier and cheese cake… So many pastries that will be on the menu sweets, also composed of the Stud One bag by Valentino, the Arthur sneakers by Burberry, the Swipe Bag by Coperni and the Pansy Beanie by Acne Studios.

“Each dessert represents a flavor and a variety of textures for a true visual and culinary experience. These creations work in their minimalistic form as a single piece, and come together in a collection of shapes and colors when placed side by side. coast” said Tal Spiegel.

24S
©Nathanael Djimbilth

With the aim of strengthening the relationship between 24S and pastry, Ipads will be available in the case, allowing customers to browse the e-tailer’s catalogue. A way for the digital platform to offer its customers a physical experience while highlighting luxury brands, at a time when artistic culinary creations linked to homes are panicking the content of social networks.

This new activation is also an opportunity for LVMHowner of the shopping site, to pursue the diversification of its businessesas evidenced by the Fendi café, the Dior table or even Louis Vuitton’s line of chocolates and South Korean restaurant.

La Pâtisserie 24S by Tal Spiegel, from December 7 to 14, 2022.
48 rue Sainte Croix de la Bretonrie.
75004 Paris.


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