Saint Laurent launches its first immersive mobile application.


The luxury house has unveiled its brand new intuitive smartphone application, which is both a sales and communication tool.

A dive into the Saint Laurent universe.

To strengthen its links with its customers, the Parisian brand of the Kering group has imagined a completely immersive smartphone application. The user can discover the brand’s universe at 360°, from new products to the latest news.

A digital tool designed for fans of the haute couture house. They can view the brand’s latest fashion shows, navigate between advertising campaigns and also discover all the cultural projects in the fields of photography and music launched by creative director Anthony Vaccarello.

It is also an opportunity for Saint Laurent to reaffirm its commitment to sustainable development, via a dedicated section. In this tab, the brand intends to play the card of transparency by revealing the origin of its raw materials, the composition of its packaging but also its internal operations to improve practices in the textile industry.

But this new application remains above all an excellent sales booster. Via a chat service, customers are put in touch with a commercial expert to benefit from personalized advice. They can also make an appointment for a personalized shopping session within a store. Finally, a feature allows users to collect images of their favorite products, creating their own mood board to share with their adviser.

With Saint Laurent’s sophistication at customers’ fingertips, the app is a key aspect of the company’s multifaceted digital approach and an important element of innovation.“, summarizes the brand, with an experience “both dynamic and personalized“.

Through this new immersive application, Saint Laurent continues to make maximum use of the means of communication at its disposal to take the customer into its world. In April 2022, the brand unveils its “Smoking” podcast, which gives voice to those who inspire it, notably with Catherine Deneuve as its first guest.


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