▷ Princess Yachts shines in Kuala Lumpur (2022)


Princess Yachts South East Asia, represented by regional concessionaire Boat Lagoon Yachting, co-hosted the spectacular Voyage of Discoveries party at the newly refurbished outdoor pool at JW Marriott Kuala Lumpur, dubbed The Happening Hotel.

The evening was highlighted by a fashion show of the Paul&Shark Fall/Winter 2022 collection and speeches delivered by, among others, Vrit Yongsakul, Managing Director of Princess Yachts SEA Group, and Andrea Dini, CEO of Paul&Shark.

Other dignitaries include Mahmoud Skaf, Managing Director of JW Marriott Kuala Lumpur, HE Massimo Rustico, Italian Ambassador to Malaysia, Dr Filippo Fusaro, Trade Commissioner of the Italian Trade Agency, and Gael Burlot, Managing Director of Paul&Shark. Yacht-Style.

The party was part of Princess Yachts SEA’s recent major activity in Kuala Lumpur, which included a 10-day pop-up store on the ground floor of The Starhill luxury brand mall, also in Bukit Bintang shopping district.

A collaboration between Princess Yachts SEA and Paul & Shark, the Voyage of Discoveries pop-up was an immersive experience with virtual reality (VR) tours and model exhibits.

Visitors were able to enjoy virtual tours of the brand new Princess X95, X80 and Y95 motor yachts, while scale models of the Y85 and X95 were on display.

The pop-up store also featured various luxury materials used on Princess motor yachts, including water-resistant synthetic leathers.

The stand offered discounts on yacht charter programs in Phuket and included information about Princess, its marine conservation programs in Southeast Asia and the annual Boat Lagoon Yachting Rendezvous, which allows Princess owners to going on cruises together in Southeast Asia.

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