Burberry is teaming up with Minecraft for an unprecedented collaboration.


The British luxury house strengthens its ties with the world of gaming by unveiling a unique partnership with the most famous of video games: Minecraft.

On the edge of reality.

What happens when the Burberry universe meets that of Minecraft voxels? An unprecedented collaboration that intertwines the digital world and the physical world. On the program: a capsule collection of course, which mixes Burberry patterns with pixels from the Swedish game. But also, an adventure game, baptized “Burberry: Freedom to Go Beyond”where the player is invited to discover four realms and choose between 15 skins in the colors of the luxury house.

For Burberry subscribers, the pieces will be available from October 31 on the online store. Others will be able to discover the collection on the site and in stores from November.

Burberry towards a Web3 strategy.

A collaboration that confirms the desire of the British house to establish itself in the world of digital technologies. Last June, Burberry already teamed up with Blankos Block Party, a multi-player interface allowing small characters to evolve in the form of NFTs. And in July, it was within the Roblox network game that the brand unveiled five virtual versions of its Lola it bag, accessible for only five days.

burberry minecraft
© Burberry

A global strategy of the big houses confirmed by the latest study conducted by the firm Bain & Company and the Altagamma foundation, which ensures that Web3 initiatives could weigh for 5 to 10% of the luxury market by 2030.


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