Luxury would be the sector with the most brands having launched NFTs.


If luxury has not been particularly pioneering with the arrival of the Internet and e-commerce, the industry intends to display its avant-garde vision in the Web3 universe, and in particular NFTs according to the analysis from CoinGecko.

The Clothing and Luxury Items category in Top 1 of the ranking.

The presence of premium companies could not be more predominant within the world of non-fungible tokens. In any case, this is what a recent report by CoinGeckospecialist in data related to cryptocurrencies.

Released in early October, the study focuses on brands based in the United States and Europe with an international reach and whose main activities are unrelated to cryptocurrency or the digital industry. In order to be taken into account in the analysis, these companies had to launch collections of NFTs since 2020 to then be divided according to the global industry classification standard of MSCI. Brands that have disclosed an NFT 1/1 are not considered; NFTs that are not tradable or part of an exchange system; POAPs; or companies that use or endorse external collections.

Thus, 52 firms were selected in 11 sectors in order to establish a ranking of industries with the most brands having experimented with NFTs. Results ? The Clothing and Luxury Items category alone lists 19 houses linked to NFTs activities. Among them, let us mention Louis Vuitton and its non-fungible tokens attached to the online game “Louis: The Game” or even Givenchy and its operation with the artist Chito. The NFTs projects of Gucci, Balmain, Dolce & Gabbana, Burberry and Prada are also among the initiatives cited.

luxury nft industry
©Coingecko

In addition to the clothing industry, these 19 brands also include watch and jewelry brands such as Hublot and its collaboration with Takashi Murakami and Tiffany & Co. whose NFTiffs sold out in 20 minutes in the summer. last. Among the other luxury houses in the ranking, we also find McLaren, Mercedes AMG-Petronas and Porsche for the automobile as well as Clinique in the category of personal products.

According to a study published by Comité Colbert and Bain & Company, 51% of French luxury houses would plan an NFT project for the coming months.

Want to know more about the opportunities of NFTs and the metaverse for luxury brands? The special issue of the Journal du Luxe is available here.


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