Marine Serre invites herself to the Immersive Grand Palais.


The exhibition space – dedicated to digital projects – has teamed up with Marine Serre to conceptualize the outfits of its teams. A partnership based on innovation that brings the designer a little closer to the world of art.

The design of the Immersive Grand Palais inspires Marine Serre.

Full gray look inspired by the concrete of the walls and the steel of the frames: marine greenhouse imagine this season the outfits of the reception staff of the Immersive Grand Palace.

If the designer has worked here on the link between the garment and the building, she has also remained faithful to her ecological values ​​by focusing in particular on upcycling and the use of a patchwork of regenerated denims. The crescent moon, symbol of the brand, and a unique label complete the jackets and pants of the teams.

marine greenhouse grand palace immersive
©Photographer Jaime Cabrera Huidobro, stylist Adrian Bernal for Immersive Grand Palais x Marine Serre 2022

“We daily question the links between fashion and the different arts through each of our collections and our collaborations. By working with the Grand Palais Immersive on this project, we are once again exploring the boundaries of fashion by questioning the role of clothing and the symbolism of the material. Choosing to work with denim for such a project is not insignificant, as is the use of regenerated materials which here find a second life, a new meaning” explained Marine Serre. A collaboration that comes a few months after the designer’s first steps into the cultural world on the occasion of her first exhibition dedicated to her Fall-Winter 2022/2023 line.

Innovation at the heart of the brand’s projects.

If the Grand Palais Immersive is recognized for its digital approach to the world of art, it is not surprising that Marine Serre was chosen to dress the teams. Embodying a futuristic vision of fashion, the brand has built its DNA around progress, first through its green and committed approach, then through its various technological initiatives, such as the digitization of its Hard Drive collection.


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