On October 12, my sixth book ‘Luxe et Digital II’ (Dunod) will be released. This – already – 5th opus devoted to luxury in eight years illustrates how much my sector of heart has evolved in less than a decade. In the weeks to come, I will have the pleasure of presenting this new edition to you, but I wanted to share with you three points from the book.
Digital has changed the nature of luxury.
Digital has done more than reinforce the antifragility of luxury, it has changed its DNA. It gave it a platform that allowed it to continuously target new audiences and above all to achieve its crazy expansion ambitions. This digital transformation of luxury, I call it Luxury 3.0.
Luxury has gone from “poor student” of digital to “top of the class”.
Yes, Web1 and Web2 had values far removed from luxury, this is not the case with Web3 where the luxury sector is at the forefront.
Remember:
- Web1: Read-only
- Web2: Read and Write only
- Web3: Read, Write and Own
(Sources: Arianee + MAD)
Luxury can be the best ally of sobriety.
We live in a paradoxical, metamodern world, where on the one hand we undergo the permanent injunction to sobriety, at the end of abundance and, on the other hand, a desire for physical and experiential luxury at its zenith. These aspirations are not incompatible, quite the contrary. Luxury must again embody its original value, that of quality, and its motto: “Better is More”. We can say trivially that luxury can help us pass the pill of sobriety and put a little salt in our lives.
Digital has pushed luxury to change territory, migrating from the ivory tower to the matrix. “Luxury has become the matrix, it’s everywhere. It’s with us here, right now.”
We will come back to these subjects in the book “Luxe et Digital, second edition”. I say “we”, because I will be accompanied by 34 major contributors and a prestigious prefacer.
“Luxury and Digital” to discover from October 12 at Dunod editions and at pre-order now here.