The Parisian department store, launched in an international expansion strategy, will open next year a sign in the USA with a first address announced in New York.
Spring at American time.
Head for the Big Apple. For its first retail destination on the other side of the Atlantic, Printemps has taken up the challenge of establishing itself in the district of Wall Street.
If the choice of this district, historically turned towards the world of business and finance, may come as a surprise, the group intends to bet on the renewal of this district which now tends to welcome companies from various sectors but also more residents as well as tourists due to its location just blocks from Battery Park and the Ground Zero Memorial.
“In this very demanding and constantly evolving market, our ambition is to innovate with a unique experiential and omnichannel retail concept”he specifies while the presidency of Printemps America, Inc. was entrusted to Laura Lendrum, formerly at the head of several luxury brands – Saint Laurent, Gucci, Ralph Lauren – for the North American market.
The New York branch of Spring – which will open its doors in the spring of 2024 – will be installed in a building from the 1930s with an area of more than 5,000m² spread over two levels.
Printemps has 20 stores in France. Recently endowed with a new identity that supports the global transformation of the brand, the brand now aims to boost its international deployment with, in particular, the inauguration of a brand in Qatar, in Doha, planned by end of the year.