Tiffany & Co. bets on the Cryptopunk community.


Called NFTiff, the new initiative of the jewelry house concerns the creation of a personalized necklace in the colors of the famous Cryptopunk NFTs. An experience that connects the digital and real world while emphasizing the presence of Tiffany & Co. and LVMH in the Web3.

Cryptopunk owners targeted by Tiffany & Co.

Tiffany & Co. continues its foray into the metaverse with the upcoming launch of a brand new project around non-fungible tokens. As part of the NFTiff operation, 250 “digital passes” will thus be offered by the brand to the 10,000 holders of Cryptopunk, a precursor series of NFTs created in 2017. This initiative comes as Alexandre Arnault, Executive Director Products and Communication of the jewelry house, has been using its own Cryptopunk as a profile image on social networks for several months.

Available for sale from August 5 on a dedicated websitethese personalized NFTiff passes will be limited to a maximum of three acquisitions per Cryptopunk owner. From then on, customers will have two distinct possibilities: store their NFTiff in the blockchain or exchange it for a custom-made signed pendant. Tiffany & Co.. The pink or yellow gold jewel will be composed of at least 30 precious stones, from diamonds to sapphires and amethysts in order to best imitate the associated Cryptopunk.

nftiff tiffany&co
©Tiffany & Co.

While speculation around a Tiffany & Co. cryptocurrency stirred the Web3 sphere a few months ago, potential buyers will have to pay 30 Ethereum here to afford the NFTiff pass, or nearly 50,000 euros. Delivery of the parts is scheduled for early 2023.


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