After 15 years in the mainstream fashion industry, we’ve known the sector needed change for some time now, given all the issues of sustainability, diversity and accessibility. We believe that technology can become a solution to produce less, improve creativity and solve the many problems that traditional fashion has facilitated over the years.
Our goal is to provide an infinite digital wardrobe so that everyone can express themselves without creative limits in their digital presence. The same goes for fashion designers and 3D designers: we want to support them and provide them with a safe place to develop. The possibilities for creative expression offered by digital fashion are limitless. This is what makes the sector very attractive for traditional brands, creative studios, points of sale…
It’s also an opportunity to take a fresh look at clothes that are sometimes not suited to our daily lives, such as certain Haute Couture models. While these items may be considered too flashy or too expensive for IRL life, their perception for use in the digital space may be completely different.