The jewelry house, known in particular for making sports trophies, announces that it has entered into a partnership with the game publisher Riot Games around the competition League of Legends Esports.
The Summoner’s Cup, Tiffany & Co version.
Established”over several years“, this alliance aims to make the American jeweler the official designer of the Summoner’s Cup awarded at the end of the League of Legends World Gaming Championship final to be held on November 5 in San Francisco.
While few details have yet been revealed about the design of the trophy, we already know that it will weigh 20 kilos for 69 centimeters in height and will have required some 277 hours of work from the craftsmen. by Tiffany & Co.
“We are thrilled to continue our partnership with League of Legends Esports, and to have the opportunity to participate in the evolution of the most popular esports brand in the world” underlines Alexandre Arnault, Executive Vice-President, Product and Communication of Tiffany & Co. “The creation of the Summoner’s Cup is another significant moment for Tiffany in the world of esports, and an exciting new chapter in 160 years of crafting sports trophies.”
The jeweler, who makes more than 65 trophies every year – US Open, NFL Super Bowl, Larry O’Brien… – in his workshop in Cumberland in the state of Rhode Island, had already signed the Dragon Cup of silver, emblematic of the Chinese professional league of League of Legends. This is not the first time that a house of the LVMH group has joined the game; end of 2019, Louis Vuitton had thus approached LoL for the creation of a trunk, a capsule collection and skins.
This e-sport competition is a more than substantial visibility operation for brands and houses. Last year, the broadcast of the final recorded an average audience per minute of more than 30 million spectators, with peaks of up to 73 million simultaneous spectators.