Boosted by its relationship with LVMH, the house will relaunch in the cosmetics sector with an eco-responsible skincare line called “Stella”.
Stella McCartney, a reintroduction to the green beauty market.
In 2006, Stella McCartney entered the skincare segment with a first “Care by Stella McCartney” collection. Well before the trend of natural cosmetics, the range was then illustrated by its Ecocert certified and pet-friendly formulas.
After a few years of withdrawal from this market segment, the designer is taking advantage of the growing enthusiasm for the beauty sector and the omnipotence of her partner LVMH to inaugurate a brand new line soberly named “Stella”.
Created in collaboration with an internal team at the luxury group, the three products – a cleanser, a serum and a moisturizer – were inspired by designer Stella McCartney’s Scottish childhood. Here, the line aims to be ecological, vegan and not tested on animals, while perfumer Francis Kurkdjian has selected herbaceous scents, between clove, pine resin and minty eucalyptus. On the packaging side, some elements incorporate wood waste or recycled plastic, while other glass components are destined to be reused.
Committed to the environment and eco-innovative companies, Stella McCartney intends to donate 1% of sales revenue from this new line to the NGO Wetlands International specialized in the protection of marine areas.
The “Stella” cosmetics range should be on the market by the end of the month on the brand’s future beauty site.