a collaboration in approach?


For the past few days, rumors have been stirring the watchmaking sphere about a possible collaboration between the American fashion label and the luxury house.

An alliance between the watch giant and the streetwear brand?

Of the Rolex watches with Supreme logo could they see the light of day this year? In any case, this is what the unofficial Supreme DROPS Instagram account predicts, dedicated to brand news.

The publication, which gathered nearly 8,000 likes in two days, displays a visual of what the timepiece co-signed by the two houses could give. The result: an Oyster Perpetual Date adorned with a red dial and the white letters “Supr”. According to this same source, the collaboration would integrate the Fall-Winter 2022/2023 collection.

If speculation on this partnership ignites collectors, aficionados and younger generations in search of exclusive drops, this potential association would follow the few Rolex watches customized by Supreme in the summer of 2013 and intended for those close to the brand. Ultra-rare and valued at tens of thousands of dollars, the black-dial Submariner models were then personalized, internally and unofficially, by the brand.

Although the 2022 lineup Supreme x rolex Although only at the rumor stage for the time being, this merger would mark another step in the luxification of the New York brand after partnerships with the fashion houses Burberry, Missoni and Pucci as well as with watch brands. and jewelers like Jacob & Co and Tiffany & Co.


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